Fast Company
Apr 25, 2023 - 8 min
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'Winning is everything’: Inside Nike’s Olympic comeback plan
25 mins | May 26, 2024
When breaking makes Olympic debut this summer, Sunny Choi will be wearing a shoe her dancing helped create: the Nike Jam. As the sport tries to make a name for itself during this Olympics, Nike is using the games to reclaim its own. Read by Sean Crisden.
