The Cult of We — WeWork, weed and wild ambition

Why the WeWork story is timeless. The excesses of the office-leasing group and its charismatic co-founder Adam Neumann are well documented. But, as Andrew Edgecliffe-Johnson explores, Eliot Brown and Maureen Farrell’s “The Cult of We” still finds fresh insight. Here, he examines how the new book adds more colour to the well-known tale, whilst also revealing how a decade of low-interest rates and private capital allowed famous start-ups to avoid the public market whilst enabling private investors to underwrite their profits.