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Bloomberg, Trump and the digital war for US voters
6 mins | Nov 30, 2019
Why 2020’s presidential race is set to make 2016's look tame in comparison. Following Michael Bloomberg's $30m blitz on ads in November 2019, Gillian Tett writing in the Financial Times examines the brewing digital war for US voters. "Digital advertising can pack a more powerful punch than TV. While the Democrats used to be ahead of the Republicans in this sphere, the online campaign unleashed for Donald Trump during his 2016 presidential run was more adept than anything produced by the Democrats."
