Financial Times
May 5, 2023 - 7 min
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It's seen as a long-term strategy for reaching a huge, new global audience. Microsoft’s $75billion move on games publisher Activision Blizzard will greatly add to forces that have already been reshaping the gaming industry, leading to the creation of ever-larger gaming empires. Will it be seen as a crucial acquisition at a time that hype surrounding immersive online experiences is rapidly growing? Richard Waters and Leo Lewis explore why the purchase of Activision could trigger an overhaul of the industry.