Aeon
Dec 10, 2018 - 11 min
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According to Edison, you don't need to come up with new ideas. You just have to do this. "But what we all have are hundreds of small "ideas." Problems that bug us. Challenges that derail us. Needs we can't fill. Wants we can't satisfy. Those things already exist. And the solutions to those things already exist as well. Which means you don't need to look for a big idea. You can just work the problem."