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Is memorising a string of words a key to what makes the human brain unique? We take the doings our brain, like for example the way we remember, as if it was something almost mundane. But having read neuroscientist Rodrigo Quiroga's recent work on "how concept cells could be incredibly important for our ability to form and recall memories, while simultaneously making us better at several other cognitive abilities," Adithya Rajagopalan asks us in Nautilus to take a moment to fully appreciate it — is truly not as straightforward as we tend to assume, and here he explores why.