Life coaching is unregulated and growing rapidly. Should it be reined in?

Common topics for leadership coaches are the bread and butter of many a therapy session. Life coaches — and their close cousins, executive coaches — promise to improve people’s lives and careers, but they’re keen to emphasise that ‘coaching is not therapy’. As a psychiatrist, Elias Aboujaoude wondered how they managed to draw such confident boundaries. In this piece for Psyche magazine, the University of Standford researcher contemplates.