Financial Times
Apr 21, 2023 - 6 min
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Why Untuckit is favoured by the likes of Leonardo DiCaprio and Apple Chief Executive Tim Cook. How did Untuckit an unfashionable menswear company make it big in the fashion start-up scene? Writing in the Business of Fashion Chavie Lieber tells the story of Untuckit, which through mastering simplicity, carved out a loyal (and lucrative) customer base.
