The incredible shrinking car dealership

The way we buy them is changing. Sprawling showrooms are looking more and more like a relic of the past as the auto industry increasingly moves online, meaning that companies have to rethink every aspect of the purchase process. Aarian Marshall discusses the factors behind this recent transformation, including the COVID-19 pandemic, a shortage of semiconductor chips and the supply check bottleneck resulting in dealers having fewer vehicles on hand to show.