Google and the age of privacy theater

Out with cookies, in with the FLoC. 
 Google’s plans to remove third-party cookies from their browser may seem like a step towards privacy, but in reality, it’s nothing but an empty promise. Gilad Edelman explores how Google’s “privacy theatre” move has been marketed as a leap forward, and yet it does not change the underlying forces of an industry built on surveillance advertising. In this insightful analysis, he warns that its replacement could end up revealing more information about users than ever before.